Pricing cheat-sheet
Every price on one page — the fast-quote reference for a live conversation. All prices are month-to-month list unless noted. 1-year commitment ≈ 17% off and waives setup fees. 3-month minimum on recurring services.
The floor is $99/mo — nothing lower for Durango monthly
Standing rule (Tyler, Sep 2026): the lowest monthly item you offer a Durango prospect is Local Presence at $99/mo. The sub-$99 tiers further down (directory listings, portal SaaS logins) are self-serve online products — reference them if asked, never pitch them as the way in. We ladder toward $300+ monthly retainers.
Booking, Reviews & Call Tracking are quotable
Booking (standalone, non-clinical): Solo $49/mo · Team $99/mo (≤10 providers, multi-location); annual = 2 months free; free inside MedSpa. Reviews: included in every Local SEO package — reviews-only standalone is $99/mo. Call Tracking (attach product — pairs with ads): $49 / $99 / $199/mo (committed $41/$82/$165). The only bespoke quote left is MedSpa (scoped per clinic).
The ladder (memorize this)
| Step | Product | Price |
|---|---|---|
| 1 | Free DGO Report | $0 |
| 2 | Local Presence | $99/mo (14-day trial) |
| 3 | Local SEO | $375 / $650 / $1,000 |
| 4 | Foundation Pilot | $600–$2,500/mo |
| 5 | Custom Retainer | $550–$3,800/mo |
Local Presence add-ons: Multi-Location $64/mo · Seasonal Pause $9/mo. Founding-100: $99/mo locked 24 months (not lifetime).
Managed services (Essentials / Growth / Premium)
| Service | Essentials | Growth ⭐ | Premium |
|---|---|---|---|
| Local SEO | $375 | $650 | $1,000 |
| Google Ads (mgmt fee)† | $450 | $800 | $1,500 |
| Social Media (managed) | $750 | $1,500 | $2,500 |
| Meta / Social Ads (mgmt fee)† | $500 | $1,200 | $2,500 |
| Email Marketing (managed) | $375 | $650 | $1,000 |
| Web Hosting | $40 | $57 | $72 |
† Ad management fees are separate from ad spend — the client’s ad budget goes to Google/Meta on top of these fees. Always say this out loud. Committed (1-yr) prices where they differ: Local SEO $310/$540/$835 · Google Ads $360/$640/$1,200 · Social managed $625/$1,250/$2,085 · Meta Ads $415/$1,000/$2,085 · Email managed $310/$540/$835 · Web Hosting annual $348/$480/$660.
Flat-fee services
| Service | Price |
|---|---|
| Lead Generation Setup | $2,500 one-time |
| Lead Gen Monthly Campaign Mgmt | $1,600/mo |
| Digital Marketing Retainer (headline) | $2,000/mo |
| Monthly SEO Maintenance (add-on) | $200/mo |
| Custom hourly (overflow backstop — do not pitch) | $250/hr |
Retainer brackets: $550 (2 starter) · $1,100 (3 starter / 2 growth) · $2,000 (3 growth) · $3,800 (full-service 4+).
One-time services
| Service | Price |
|---|---|
| Website Design & Build | $1,800 / $2,800 / $4,200 (5 / 10 / 20 pages) |
| Landing Page | $250 |
| Additional pages | $400 (1) · $900 (3) · $1,500 (5) · $2,500 (10) |
| eCommerce Shop Setup | $700 |
| Blog Setup + Training | $400 |
| Video Production | $1,500 |
| Custom Form / Survey | $200 |
Self-service SaaS tiers (portal — online checkout, not a rep pitch)
Applies to CRM, Email, Social, SMS logins: Free $0 · Starter $29/mo · Professional $79/mo · Agency $199/mo. Self-serve signup tiers — reference only; the in-person offer stays free report → $99 Local Presence.
Directory sites (self-serve on-site checkout — not a rep pitch)
| Tier | Monthly | Annual (2 mo free) |
|---|---|---|
| Free | $0 | — |
| Featured | $29/mo | $290/yr |
| Premium/Spotlight | $59/mo | $590/yr |
Add-ons: Profile Optimization $99 · Pro Photos $99 · Guide Feature $149 · Travel one-time Spotlight $39.
Confirm-with-Tyler prices (do NOT quote)
| Product | Why |
|---|---|
| MedSpa (Nurture) | Scoped per clinic — quote is bespoke |
Coupons (live in Stripe)
| Coupon | Effect |
|---|---|
| CHAMBER_ANIMAS | 20% off, repeating 12 months (Chamber members) |
| ANNUAL_2026 | 17% annual prepay (2.04 months free), waives setup |
| PILOT_BUNDLE_3MO | Foundation Pilot bundle discount |
| REFERRAL_<slug> | Referral discount |
Policy quick facts
- Annual commitment: 17% off + setup fee waived.
- Minimum engagement: 3 months (recurring services).
- Payment: invoiced via Stripe on the 1st; 30-day notice to cancel month-to-month.
- Quote validity: 30 days.