Local SEO
When someone in Durango searches for what you do, you want to be the first name they see — and the one with the most reviews.
Animas Local SEO is the done-for-you program that gets you there: Google Business Profile management, citations across the directories that matter, on-page SEO, local link building, and monthly reporting that shows your ranking climb. It's what most clients come for and stay for.
Pricing & tiers
Essentials
$375/mo
$310/mo committed (1-yr)
Single location, <$1M revenue
- Monthly GBP optimization + posts (4/month)
- Citation cleanup (top 30 directories)
- On-page SEO audit + quarterly refresh
- Monthly performance report
Growth
$650/mo
$540/mo committed (1-yr)
Established single-location, $1M–$3M
- Everything in Essentials, plus:
- Weekly GBP posts + Q&A monitoring
- 60+ citation expansion (industry-specific)
- Monthly blog content (1 post, 800–1,200 words)
- Local backlink outreach (2–3 placements/mo)
Premium
$1,000/mo
$835/mo committed (1-yr)
Multi-location / competitive, $3M+
- Everything in Growth, plus:
- Daily GBP posts + reputation management
- 100+ citation portfolio, monthly drift monitoring
- Bi-weekly blog content (2 posts/month)
- Aggressive backlink campaign (5+ placements/mo)
- Monthly competitor SERP analysis
Annual commitment waives setup fees. 3-month minimum on month-to-month. Web design can be bundled at Local SEO Essentials ($375) or above — never at Local Presence ($99).
Who it's for
- Essentials — single-location businesses, under $1M revenue.
- Growth — established single-location, $1M–$3M revenue (the recommended anchor tier).
- Premium — multi-location or competitive vertical, $3M+ revenue.
- Any business that depends on being found locally: home services, medical, legal, restaurants, retail.
Key demo talking points
- Search live in front of them. Pull up Google, search their category + "Durango," and show where they rank vs the map pack. The gap is the pitch.
- Show the reporting dashboard. Rank tracking, GBP insights, citations — "you'll see this every month; you'll watch yourself climb."
- Anchor on Growth. Present all three tiers; recommend Growth. The anchor/stretch framing lifts the average deal.
- Reviews as the accelerant. "SEO and reviews compound — the more reviews, the higher you rank. That's why we pair them."
- Local credibility. "We're a Durango agency. We know this market and these directories — this isn't a national mill."
Common objections
- "SEO takes forever / I've been burned before."
- Fair — most agencies overpromise and hide the work. You get a monthly report showing exactly what we did and where you rank. GBP + reviews work moves faster than traditional SEO — often weeks, not months.
- "Can't I just do my own Google profile?"
- You can, and you should claim it. But posts, citations, review velocity, and backlinks are a weekly grind most owners abandon by week three. We do it every week, forever.
- "$650 is a lot per month."
- What's one new customer worth to you over a year? Most clients need one or two new customers a month to make this the best money they spend. And Essentials at $375 is a lower-risk start.