The client watches the work pay off — in real time.
This is the page that renews the contract. The Analytics dashboard pulls live Google Analytics (GA4) and Search Console (GSC) data into one scorecard so the client never has to ask “is this working?” They just log in and see it.
The scorecard
KPIs and trends, front and center
The top of the page is a scorecard — sessions, users, conversions, and the deltas versus last period — followed by traffic-trend and traffic-source charts. It’s the “are we winning?” view in five seconds.
- KPI scorecard — sessions, users, and conversions with period-over-period deltas so wins are obvious.
- Traffic trend chart — visits over time, pulled live from GA4; the line going up is the whole sales story.
- Traffic sources — organic vs. paid vs. direct vs. referral, so the client sees where results come from.
The tabs
SEO, competitors, and lead-gen in one place
- SEO overview — keyword positions, clicks, and impressions from Search Console.
- Competitor analysis — how the client ranks against named local competitors.
- Lead-gen — form fills and conversions attributed to campaigns.
- Traffic detail — landing pages, devices, and geography.
- Period compare — this month vs. last, this year vs. last.
- Export — everything rolls up into the white-label report.
Leave-behind
White-label monthly reports
Every month the portal generates a branded report the client can download or receive by email — Animas-branded, no third-party logos. It’s the artifact that justifies the invoice without a meeting.
Say this
“You’ll get a clean monthly report with your name on it — and if you ever want to check in between reports, you just log in. The numbers are always live.”