Directory Sites
They list you. We rank you. (Context page — not your pitch.)
Animas runs two live local directory sites — durangocolorado.org and traveldurango.com — where a Durango business gets a real SEO-boosting listing: a dofollow backlink, boosted placement, search indexation, structured data, and an owner analytics dashboard. The paid tiers are self-serve online products a business buys at checkout on the directory site itself. In person, the directories are the credibility story behind Local Presence — the offer you actually make is the free DGO report, then $99/mo Local Presence.
Pricing & tiers
Free
$0
Basic listing, nofollow, noindex-until-verified
- Basic listing (name / phone / address / hours / map)
- Nofollow link
- Noindex until verified
Featured
$29/mo
$290/yr · self-serve online only
Self-serve checkout on the directory site
- Dofollow backlink (real SEO juice)
- Boosted placement (rank 100)
- Indexable listing
- Owner analytics dashboard
Premium / Spotlight
$59/mo
$590/yr · self-serve online only
Self-serve checkout on the directory site
- Top placement (rank 50), priority positioning
- Dofollow backlink
- 1 editorial Guide Feature per year included ($149 value)
- Owner analytics dashboard
Tier prices are the live self-serve rates on the directory sites (Stripe, rebuilt 2026-07). Add-ons (one-time, self-serve): Profile Optimization $99 · Pro Photos $99 · Guide Feature $149 · Travel Spotlight (30-day) $39.
Who it's for
- A business owner who finds durangocolorado.org or traveldurango.com on their own and upgrades their listing at online checkout — no salesperson involved.
- Tourism/hospitality businesses (traveldurango.com) — lodging, tours, restaurants targeting visitors — again, self-serve.
- For YOUR conversations: the directories are background proof that Animas owns real local infrastructure. The offer you make in person is the free DGO report, then Local Presence at $99/mo.
Key demo talking points
- Use the directories as proof, not product. "We run durangocolorado.org and traveldurango.com — real local sites with real traffic. That's part of how the Local Presence program gets your business seen." The directories build credibility for the $99 pitch; they are not the pitch.
- Lead with the free DGO report. "Before you pay anything, here's a free report on how your business shows up on Google." (Top-of-funnel magnet — same as always.)
- The offer is $99 Local Presence. The first paid step you present is Local Presence at $99/mo with the 14-day trial. It includes the directory presence story — do not unbundle a cheaper piece of it.
- If they ask about a paid listing directly. "You can upgrade a listing yourself on the site anytime — but for $99 the Local Presence program covers your whole Google footprint, and the listing story comes with it." Fold it up, never down.
Common objections
- "Can't I just buy the $29 listing instead?"
- You can — it's self-serve on the directory site itself, and some owners do start there on their own. But it's one backlink. Local Presence at $99/mo watches your whole Google footprint — GBP, reviews, NAP consistency, monthly reporting. That's the program worth your time, and it has a 14-day free trial.
- "I'm already on 360durango."
- Are you getting a dofollow backlink and an SEO report from them? They sell events and coupons; we build Google visibility. The free DGO report will show you exactly where you stand — start there.
- "Do directory listings even help SEO anymore?"
- Low-quality ones don't. A relevant, local, dofollow link from an indexed directory does — and ours is verified and structured. It's one of several local signals the Local Presence program manages for you.