Lead Generation Campaign
A predictable stream of qualified leads, delivered to your inbox, without you making a single cold call.
The Lead Gen Campaign is Animas running proactive cold-outreach for you: we build and warm the sending infrastructure, research and qualify your target list, write the sequences, send at volume across warmed domains, and hand you the replies from people who raised their hand. An outbound sales team as a service — powered by the same Outreach platform Animas uses to find its own clients.
Pricing & tiers
Setup
$2,500
one-time · ~4-week ramp
Builds the warmed sending infrastructure
- Domain warmup + sending infrastructure (protects your primary domain)
- Inbox configuration + SES/Brevo wiring
- Copy templates and initial sequence build
- Target-list research and qualification
Monthly Campaign Mgmt
$1,600/mo
ongoing outbound as a service
Runs the campaigns after warmup
- Multi-step sequence execution across warmed domains
- List hygiene and suppression management
- Reply triage & classification (interested / not now / out)
- CRM-linked enrollment — replies sync to your record
- Per-campaign deliverability + performance reporting
The setup builds the warmed infrastructure (a ~4-week ramp); monthly management runs the campaigns. Ad/tooling costs are minimal — the value is the warmed domains and the management.
Who it's for
- B2B businesses with a definable target market (agencies, contractors selling to GCs, professional services, SaaS, wholesalers).
- Owners who rely on referrals and want a second, controllable pipeline they don't have to work by hand.
- Anyone who's tried cold email themselves and hurt their domain reputation — this is the "do it right" version.
Key demo talking points
- Sell predictability. "Referrals are great but you can't turn them up. This is a dial you can turn — more outreach, more conversations."
- The deliverability moat. "Sending cold email at volume without going to spam takes warmed domains. We have the infrastructure; you don't have to build it."
- Protect their domain. "We never send from your main domain — your reputation is never at risk. That's the mistake that ends most DIY attempts."
- Honest proof. "This is the exact system we used to reach you. It works — you're sitting here."
- Set the ramp expectation. "Setup includes a ~4-week warmup. We start immediately so you're at full volume as soon as your list is ready."
Common objections
- "Isn't cold email spam?"
- Targeted, personalized outreach with a one-click opt-out and compliance thresholds is outbound sales, not spam. We do it the compliant way — that's most of what the fee buys.
- "$1,600/mo plus $2,500 up front is a lot."
- What's one new client worth to you? For most B2B businesses, a single closed deal covers months of this. We're building a pipeline, not running one campaign.
- "I don't have a list."
- You don't need one — list research and qualification are part of the setup. You bring the ideal-customer profile; we build the list.