Managed Service · Paid Social
Meta / Social Advertising
Put your business in front of exactly the right people while they scroll.
Where Google Ads catches people already searching, Meta Ads (Facebook, Instagram, TikTok) creates demand — reaching people by who they are, where they live, and what they like. Animas builds the creative, sets up the tracking (pixel + server-side CAPI), targets the right audiences, and optimizes weekly.
Pricing & tiers
Essentials
$500/mo
$415/mo committed · up to $2K/mo ad spend
First-time paid-social testers
- Up to $2K/month ad spend
- Single platform (Meta)
- 2–3 ad sets, broad targeting
- Pixel + CAPI (server-side) setup
Recommended
Growth
$1,200/mo
$1,000/mo committed · up to $7K/mo ad spend
Proven creative ready to scale
- Up to $7K/month ad spend
- Meta + TikTok
- Lookalike audiences + retargeting
- Creative refresh every 2 weeks
Premium
$2,500/mo
$2,085/mo committed · up to $20K/mo ad spend
Mature advertisers, $200K+/yr budgets
- Up to $20K/month ad spend
- Meta + TikTok + LinkedIn
- Full-funnel + Advantage+ shopping
- UGC creator coordination + creative production
- Weekly performance tuning
Committed prices shown are annual (1-yr). Ad management fees never include the ad budget.
Who it's for
- Essentials — businesses testing paid social for the first time.
- Growth — brands with proven creative ready to scale.
- Premium — mature paid-social advertisers with $200K+/yr budgets.
- Visual, consumer-facing businesses: med-spas, restaurants, retail, fitness, events.
Key demo talking points
- Demand creation vs demand capture. "Google catches people looking for you. Meta puts you in front of people who would buy but aren't searching yet. Most businesses need both."
- Creative is the lever. "On social, the ad is the targeting. We build scroll-stopping creative and refresh it so it never goes stale."
- Show the tracking. Pixel + CAPI — "we track conversions server-side so even with iOS privacy changes, we know what's working."
- Retargeting story (Growth+). "Someone visits your site and leaves — we follow up in their feed until they come back. Highest-ROI ad money there is."
- Set spend expectations. Start small, prove the creative, then scale.
Common objections
- "Facebook ads don't work anymore."
- Bad creative and no tracking don't work. Targeted, well-produced ads with server-side conversion tracking absolutely do — we'll show you real local results.
- "I don't have video/photos for ads."
- At Growth and Premium we produce the creative, including UGC-style video. You don't need an asset library to start.
- "Why pay a fee on top of the ad spend?"
- Because unmanaged social ads bleed budget on the wrong audiences and stale creative. Weekly optimization and fresh creative are the difference between spending and investing.