Google Ads Management
Show up at the top the day you start — and only pay when someone's actively searching for you.
Where SEO is the long game, Google Ads is the switch you can flip today. Animas manages the whole thing: campaign build, keyword research, ad copy, conversion tracking, and ongoing optimization — so your budget goes to clicks that convert, not wasted searches. You bring the ad budget; we make it work.
Pricing & tiers
Essentials
$450/mo
$360/mo committed · up to $2K/mo ad spend
Single-service businesses testing paid
- Up to $2K/month ad spend managed
- 1–2 campaigns (Search or Performance Max)
- Keyword research + ad copy
- Conversion tracking setup
- Monthly performance report
Growth
$800/mo
$640/mo committed · up to $5K/mo ad spend
Scaling beyond ~$50K/yr ad budget
- Up to $5K/month ad spend managed
- 3–5 campaigns (Search + Pmax + Display)
- A/B testing on ad copy + landing pages
- Bid strategy optimization
- Bi-weekly tuning + monthly strategy call
Premium
$1,500/mo
$1,200/mo committed · up to $15K/mo ad spend
Mature advertisers, $100K+/yr budgets
- Up to $15K/month ad spend managed
- Multi-funnel campaigns (TOF/MOF/BOF)
- Custom audience segments + lookalikes
- Server-side conversion API (GA4 + Google Ads)
- Weekly review + monthly strategy memo
Committed prices shown are annual (1-yr). Ad management fees never include the ad budget.
Who it's for
- Essentials — single-service businesses testing paid acquisition.
- Growth — established advertisers scaling beyond ~$50K/yr ad budget.
- Premium — mature advertisers with $100K+/yr budgets.
- Businesses that need leads now and can't wait for SEO to mature.
Key demo talking points
- Contrast with SEO. "SEO is the house you build; Ads is the taxi you take today. Most clients do both — Ads for now, SEO for the long term."
- Separate fee from spend. Say it out loud early: "$800 is us managing it; your ad budget is on top and goes to Google."
- Show conversion tracking. "We don't optimize for clicks — we optimize for calls and form fills. Here's how we track a real lead."
- Recommend Growth. Anchor on the middle tier for an established business with real budget.
Common objections
- "Google Ads is a money pit / I tried it and lost money."
- Almost always because it was set up once and left alone, or tracked clicks instead of customers. We tune bids continuously and optimize for actual leads. The management is the difference between a money pit and a channel.
- "Why pay you on top of paying Google?"
- Because an unmanaged account wastes 30–50% of spend on the wrong searches. Our fee typically pays for itself in the waste we eliminate — and we prove it with conversion data.
- "How much should I spend on ads?"
- We start conservative — enough to gather data, not enough to gamble — and scale what's converting. You're never locked into a big budget to begin.